Between the 1920s and the 1960s, through the factories established in Ivrea, and through the cultural and policy initiatives of the "community movement" he created, Adriano Olivetti transformed a visionary vision into reality, in which industrial and technological modernization was combined with an innovative reorganization of the territorial and social space, and the areas of Ivrea and Canavese became a laboratory of culture, research, design, architecture, and sustainability. The region of Rea and Canavese became a laboratory where culture, research, design, architecture and sustainability converged, and it became a model for a unique and innovative relationship between business and society, which is still regarded as a model today.

The exhibition presents the most important themes of the Olivetti experience: the industrial model, the Olivetti style in architectural design and media, the welfare program, the priority of urban planning, and the vision of "community". Divided into four sections, the exhibition takes an interdisciplinary approach and presents a wide range of materials: original drawings, reproductions, photographs and videos, publications and historical documents.

2023.11.1 – 2023.11.24 Venue: Plaza  F1 Art Center, CHAO Hotel Organizer: Cultural Center of the Italian Embassy in China, CHAO Art Center